Social Networking
Effective and profitable online marketing requires staying up to date on the latest technologies and trends. No doubt, you have probably experienced the world of Facebook or MySpace. Regardless, there’s a high probability your teenagers have accounts on both. These, and many other social networks have taken the internet like wildfire.
According to a recent survey performed by Vovici Corporation (November, 2009):
“Over 49% of online retailers will be investing
advertising budget in the social networking arena.“
Additionally, 34% will be setting up blogs, utiltilizing online customer reviews and more.
Small Business Solutions has the talents and capabilites to help you brand yourself or your company and begin this evolving new type of relationship marketing. There are hundreds of social networking sites available, but likely only a handful are truly worth investing time and money to ensure an increase in your bottom line.
Social Networking is a unique animal in the web marketing world, but one not to brush aside lightly. Millions of dollars are spent on these social sites and they are no longer dominated by teenagers. Consumers, more and more are staying home and wishing to spend their hard-earned dollars online. Lacking the old methods of person-to-person interaction, social networks have seemingly filled the void.
The Top 3 Social Networks
1. MySpace
MySpace
MySpace is the mother of all social networking sites. Originally a data storage site, the stage was restructured and redesigned to what you see there today. MySpace has stood firm on allowing all their services to be free which has turned out to be a huge venue for advertisers and, in turn, a huge income producers for MySpace owners.
The large majority of MySpace users are teenagers and young adults in their late twenties, but the trend is quickly expanding into the “grey” area as the site continues to grow. What draws the crowds to MySpace? Users can create their own online personality via a cute WYSIWYG HTML editor that has nicely evolved since inception. Themes are available (both free and retail) that allow audio, video and extreme types of “wallpaper” to just about suit any interest.
2. Facebook
Facebook was originally created by a Harvard college student, Mark Zuckerberg. He later teamed up with two of his college buddies and finished the project. In the beginning, it was simply a hobby to these young men that grew into a national phenomna.
Facebook has become incredibly prominent since it’s birth in 2004. Believe it or not, Facebook is now the 7th most visited website on the net. Do you think there is a little potential for business there?
Surveys have shown that people that makeup the networks on Facebook usually are networking in real life as well. The groups created within are highly active and faithful. They spends hours each day working and playing together. It wouldn’t be a far stretch to believe they can pool their resources including finances.
3. LinkedIn
You may have not even heard of this little gem of web marketing. LinkedIn doesn’t usually make your local (or even national) news as one of the big websites traversed by web surfers, but it is much more powerful than the credit it is usually given.
LinkedIn built their system with growth and relationship in mind. Not merely personal or professional relationships, but their behind-the-scenes database technology as well. Within the LinkedIn membership pages, you will find groups and common areas akin to Facebook and MySpace, but further, you can search (and easily locate) businesses and professionals seeking your products, services or connections to others.
Additionally, LinkedIn provides a decent facility for blogging, writing articles and more. The owners and designers of LinkedIn have quickly been ramping up their technology to allow anyone to create a professional personna and find others within your chosen field with which to connect and profit. They continue to develop and add useful applications and are a sure contender for the top social networking crown.
Maximize Your Potential
These are simply the top three social networks that Small Business Solutions uses to maximize online marketing and bring hungry clients to your door. This is a relationship marketing strategy used successfully by Fortune 500 companies, e-commerce and a growing number of industries daily. Keep an eye on this one as it will quicly evolve and even in uncertain times, will continue to succeed. Contact us today, if you wish to get your peice of the social networking market!
Small Business Solutions can help you ramp-up your business.
Engage us to market your business on the social networks!
Learn More about Marketing:
Introduction | Branding | Social Networking | SEM | Marketing Terms | SEO Terms
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